2010 National Nicol Entrepreneurial Award Finalist

University of Western Ontario

ConnectAd
Simon Choy and Charles Dieu

ConnectAd is a social enterprise that connects non-profit organizations with donors through internet pay-per-click advertising. Leveraging the existing Google Grants program, which offers $10,000 per month in free advertising to qualifying non-profits, ConnectAd will manage technically complex and time-consuming pay-per-click campaigns on behalf of their clients. The company’s target market is small-to-medium non profits in the social science, health, and environmental sectors, who have a compelling value proposition but limited resources to build awareness among their prospective donors. Since ConnectAd only receives a commission on funds raised, their clients can initiate such a campaign with no downside risk.

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