2007 National Nicol Entrepreneurial Award Finalist

University of Western Ontario

TagMe
Anuroop Duggal and Anand Kapur

The TagMe business model is simple: it allows consumers to view their receipts online and provides businesses with the opportunity to customize advertisements to individual consumers. Consumers will be provided with a card/tag, which they can swipe upon checkout at participating retailers using Radio Frequency Identification (RFID) technology.

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