2006 National Nicol Entrepreneurial Award Finalist

University of Manitoba

Ignite Your Senses
Carla De Luca and Lisa Jarema

Ignite is an exciting new gourmet snack food company that plans on bringing healthy snacks to the Canadian and US markets. They will not only bring healthy and delicious products to consumers, but will essentially bring the products to life. Ignite’s motto is “Ignite Your Senses” and the product will stimulate all of the senses through its unique gourmet flavors, appealing packaging designs, and interactive promotional teams. Gourmet Bites, will be the initial product launched into the Manitoba market, and will be used as a platform to develop a variety of healthy gourmet snacks in upcoming years. Sobey’s, a major Canadian grocery chain, will distribute Gourmet Bites throughout Canada.

Concept: to bring healthy snacks to Canadian and U.S. markets under the brand name Gourmet Bites. Watch for this new product line in a Sobey’s near you.

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