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Have Waffle...Will Travel

Participant: Virginia Block, Queen’s University
Business name: Liège Waffle, Belgium’s Secret Pearl
Concept: a scrumptious fresh cooked waffle that is made quickly and with yummy all natural ingredients: yeast risen dough and sweetened by pearls of sugar that bust and caramelize when they hit a sizzling hot waffle iron. Targeting high-traffic metropolitan locations the waffles will be promoted as a tantalizing “snack to go” for the harried commuter in search of old fashioned goodness: nothing to waffle about. More Finalists >